OUGD404. Design Principles. Visual Literacy.

‘All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.’

had a session with fred that introduced the design principles aims and intents.

Introduce and explore fundamental principles of visual literacy, colour theory, typography, layout and format.

Explore principles of communication through type and/or image in relation to graphic design practices.

Encourage individual approaches to the exploration and application of fundamental design principles to specified problems.    

we looked into the meaning of visual literacy and the language of graphic design as text and copy.

The Ability to construct meaning from visual image and type.

Interpreting images of the present, past and a range of cultures.

Producing images that effectively communicate a message to an audience.

then we considered the meaning of visual communication

• The process of sending and receiving messages using type and images.
•  Visual communication is based on a shared level of understanding of different symbols, gestures and objects.
• Visual communication is affected by audience, context, media and methods of distribution.

we talked about the ideas of semiotics and about how signs and symbols and signifiers can be interpreted and understood/misunderstood.

we looked at the apple mac logo to explain sign, symbol and signifier.

http://www.fanpop.com/clubs/apple/images/41156/title/apple-logo-wallpaper

•SYMBOL

  Symbolises an apple.

•SIGN

  A sign for Apple Mac. Computers.

•SIGNIFIER

    Signifies quality, creativity, lifestyle. independence….

main aspects of graphic design and visual literacy.

Frame

Format

Figure/Form

Ground

Composition

Visual dynamics

Type

Image

Colour

Layout

Legibility

Readability