OUGD503. Responsive - Design Process 2. Task 2 & Studio Session

can possibly go back and look at d&ad or ycn. by next session we need to have applied everything in the two sessions to the chosen brief.

first we got into little groups and presented each of our chosen briefs and discussed how we might go about tackling them. we decided to have a look at the newly released d&ad briefs and becuase their scope and type reflect the ones we looked at in the previous sessions so much more than the ones i found i decided to change my pick for task 2 to one from the d&ad selection.

http://www.dandad.org/awards/new-blood/2014/categories/16/xl-recordings

 we were asked to consider

- what is the problem? -
that there is a need for an illustrative design solution for the history of XL recordings.

- what is the brief asking us to do? -
to design illustrative depictions of selected historic events from XL's recording history.

- what is it trying to achieve? -
a promotional recognition of the company's history and recording achevements.

- who will it benefit? -
the company from the promotional aspect of the brief aim and any fans of the music or recording comapny.

- what is the message? -
that XL has a broad number or recording achevements and has helped a variet of artists in recording their music.

- who is the audience? -
Music fans and fans of the recording company XL

- how will the message be deliviered? -
in an aesthetically interesting and aspirational way with praise for the music and XL

- can you see a problem with this? -
that people might not be aware of the company or its recording achievements or the music produced.

-why have you chosen the brief?
because i have an interest in the music produced by artists signed to XL recording and also enjoy and am pursuaded by illustrative design.

-what do you want to get out of the brief?
a chance to improve my design skills, in particular my illustrative side with a hope to improve the synthesis between my hand rendered and digital design.

-what do you want to do/make/propose in response to the brief?
an interesting rendition of a few key and personally significant historic events that involves a mix and/or use of both mechanical and digital graphic production.

-what do you need to do/make/propose?
an illustriative depiction of one or multiple hitoric events from XL's history that involves both print and digital elements.

-what problems can you for see when working on this brief?
that i will have to develop a strong concept for my designs and then be able to successfully translate this into a meaningful and creatively stimulating visual depiction of my chosen events.

the we had to go over the brief we presented to our group and decide on 

-5 words that we thought were the most important in the brief - 

illustrate.
celebrate.
context.
concept.
engages.

- 5 things that we need to consider -  

which moments to illustrate
what aesthetic to follow
what i want to communicate about XL and the events
what form my printed and digital resolutions should be in
how my audience will receive my design solutions

- 5 products related to your brief - 

cds
mp3
stereos
clothing
cars

- 5 places related to your brief -
london
usa
amazon
england
scotland

- who is the audience -
music fans and fans of XL recordings

- who should the audience be -

music fans and people with a steak in the company.

- who could the audience be - 

anybody with an interest in music or the events being illustrated.

- what do they do (audience) - 

work. socialise. listen to music. study. go out. use technology. drink alcohol. smoke. eat. immerse their selves in cultural events. 

- where do they go - 

to nights. to events. to the cinema. to gigs. to theatre. to bars. to oubs. to work. to college. to uni. to town. to play sports. clothes shopping. festivals. 

- what do they buy - 

drinks. clothes. technology. shoes. alcohol. tobacco. food. music. tickets. cars. bikes. rent.

- whats wrong with quiche - 

nothing

- who do they live with - 

other like minded peers. partners. spouse. kids. mates. alone. with parents. 

one of the first things to determine by myself is who is the audience and what specifically do i think they are and do. if a brief specifys the audience they jave a more in depth understanding of what they want of the designer and for the brief. consider whether they have even thought about the audience i have come up with and whether or not they want to include and target this audience because involving other audiences might make my work stand out more or make my communication more successful.

so from that determining the audience etc:

- what can i do? - 

i can try to appease both the younger and older generations included in my demographic through my design and aesthetic and message.
i can try to communicate my concept and what i want to communicate as strongly as possible so that my design solutions are fully understood.

- what am i going to do? - 

design an appropriate and stylised illustration of one or more events from XL's history that through type and image communicates the events, the reactions to the events, how the wider public recieved the events, what the effects of the events where on the uk/usa music inductries. 

- what could i do? - 

i could do a poster design and webpage layout. i could do an interactive leaflet timeline and minicing digital design. i could do a printed and digital infogrpahic on the events.

from this we were each given a rationale to fill in

1. what are you going to do?

design a visually interesting, informative, and influential graphic resolution based on historic events within the history of XL rocords.

2. why are you going to do it?

because i want to explore my illustrative design skills and have a go at promoting music that i like and am interested in in a clever and stimulating way.

3. who are you doing it for?

people with an interest in the music and record company

we were then asked to rewrite the brief into our own so that it would be more tailored to our aims and understabnding. 

we were also asked to consider 5 reasons why we thought our design solutions would win.

1. because i have a long standing interest in a lot of the music and events in the brief. 

2. because i am really interested in and spend most my time doing illustrative design.

3. because i like story telling through design and have a vested interest in the brief.

4. because i have a considerable understanding of print and mechanical design.\

5. because i am interested in digital design and want to improve my abilities in it.

the idea of questioning a brtief is central to our development as designers. particularly wiuthin comp briefs because with multiple entries its important to analyse the brief in terms of other entrants and the clients need but then further to consider whats likely to come from other competitors and how i as a designer can be appropriately different and leading. its all integral to our crative practice.

i should be applying all these questions to all the briefs i consider.

we were asked to go away and re write the brief that im goin to work on - see yellow brief sheet. consider propsitions 

over the next two weeks rewrite the new brief into my brief and start working on it. develop it and work on it. bring 5 reasons why my response to the brief will win. 

looking at how i prpose something and how i produce something. 

see my individual practice post in design practice blog for development.