OUGD404. Design Principles. Anatomy of type. Part 2. A History.

2
we were showed a powerpoint presentation about the history of typography with a brief explination of typography.

we then presented the 5 alphabets we had each chosen from the college font library. these were chosen based on no constraints and mine were>

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

century gothic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

prestige elite std

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

bauhaus 93

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

mona lisa solid ITC TT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopqrstuvwxyz

Cambria (body)

as a group we pooled our examples and put them into 5 recognisable categories that we as a group had decided on>

• SERIF
• SANS SERIF
• ITALIC
• VARYING WEIGHTS
• A SINGLE WEIGHT THROUGHOUT

we then presented our chosen categories to the class and as a class came up with a list of main categories that appeared multiple times. these were:

• handwritten
• calligraphic
• script
• blackletter
• bold
• decorative

fred then explained the main different processes of printing or 'recording' type and copy.

• Stone-chiseled or carved into stone.
• Sable-brush or soft, maliable marker
• Bone-carved to nib and used with ink
• Wood-carved or cut into letterforms either alone or embossed on a board
• Lead-use of moulded type and the letterpress
• Silicon-computer chips to produce digital type

method of                                    character of letterform                                 anatomy of the glyph.
production
.                                                                                                                                                             .

stone    classic              established. sophisticated. traditional. commercial.                 bold
sable     pre-                  rough. fast. fluid. gothic.                                                        serif
bone     industrial          elegant. feminine. posh.                                                         light

.                                                                                                                                                               .

wood    modern            simple. formal. curved. modern.                                             regular
lead        post-               fragile. rounded. bold. minimal.                                             weight
silicon   industrial          geometric. dense. textured. simple.                                        stroke.

at the end of the session we were to swap our 5 typefaces with another person and, using http://www.identifont.com/index.html, we had to try and identify each typeface>

1. CHAPARRAL PRO
   chaparral pro
   estimated point size: N/A-no capital set was provided
   designer: Carol Twombly for Adobe
   designed: 2000
   
   
   
   
   
   
   
   
   
   
   2. Futura condensed. 
   
   estimated point size: 1028pt
   desinger: Paul Renner
   designed: 1998
   
   
   
   
   
   
   
   
   
   
   3. Lucida Blackletter.
   
   estimated point size: 971pt
   designer: Charles Bigalow & Kris Holmes
   designed:1992
   
   
   
   
   
   
   
   
   
   
   4. Matura Script Capitals.
   
   estimated point size: 657pt
   designer: Imre Reiner
   designed: 1938 
   
   
   
   
   
   
   
   
   5. Braggadocio.
   
   estimated point size: 685pt
   designer: W.A. Woolley
   designed: 1930
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   after locating and recognising the above typefaces i then had to pick one to study in futher depth.
   i chose to research Matura Script Capitals.>
   
   
   MATURA SCRIPT CAPITALS.
   designed by imre reiner in 1938.
   copyrighted by monotype classic fonts
   published by Adobe and Monotype
   Matura was designed by the Hungarian wood engraver and type designer Imre Reiner in 1938 and released by the Monotype Corporation. Matura is a bold upright script that looks as if it were written with a broad-edged pen; a set of vibrant near-flourished capitals, called scriptorial capitals, broadens the usual range of script faces. Matura’s distinctive lines make it appropriate for advertising uses as well as text headings, and for informal work like cards, invitations, and announcements.
   
   
   apex has single leftward serif flicking downward slightly
   very flowing font, lots of curves and flicks and loops
   very hand written style typeface
   lots of dashes and quick strokes
   some counters left open 
   hint of serifs but somewhat sporadic
   varying weights at different points mimicking hand style
   some straight or chiseled corners or edges
   lower case much more ordered